Lowe’s Creator: Into the Blue

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE^® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, North Carolina, Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

The program invites social media influencers to submit their product ideas and innovations. Selected creators will be invited to work with Lowe’s merchandising team and Global Sourcing group to bring their product to life. Selected participants may potentially become a Lowe’s supplier and/or have their products sold in Lowe’s stores and/or on Lowes.com. Please note that participation does not guarantee product placements. 

For more information, please visit http://lowes.com/createwithlowes.

Use this link to apply: Lowe’s Creator: Into the Blue Application. Applications will be accepted from Tuesday, June 23, 2026, until September 1, 2026. 

All applications must be completed and received by 11:59 p.m. ET on September 1, 2026, to be eligible. Incomplete applications will not be considered. 

You will be notified of your application status on or before September 30, 2026. If your submission is selected, you’ll be notified of status and next steps.

Lowe’s is seeking creators, innovators and entrepreneurs with innovative product ideas for the United States market across our home improvement categories, including home décor, building products, outdoor living, lawn and garden, seasonal, storage and organization, tools, and more. Whether your concept is market-ready, currently in development or simply an idea with strong potential, we encourage all to apply. 

Lowe’s is looking for product ideas, not service ideas. Both home improvement and nontraditional home improvement products will be considered. Creator products will be considered and evaluated based on their alignment to Lowe’s product merchandising strategies and marketing opportunities to meet the needs of Lowe’s customers at Lowe’s sole discretion.

Yes. Lowe’s Creator: Into the Blue is open to creators of all sizes, whether or not they’re currently part of the Lowe’s Creator network. 

However, creators that are selected to move forward in the process will be required to join the Lowe’s Creator network before advancing to the next stage. We encourage interested creators to get a head start by joining the network now and learning more about the program here: Join Lowe’s Creator Program. 

If you have any questions, please reach out to influencer@lowes.com.

• June, 23, 2026 — Applications open. Submissions can begin at 12:01 a.m. ET. 
• September 1, 2026 — Deadline to submit applications by 11:59 p.m. ET. 
• September 30, 2026 — You will be notified of your application status and next steps.

ECRM brings together suppliers and buyers through curated sourcing programs and category-specific buying sessions. Lowe’s will review all submitted information as part of the Into the Blue event application process. 

There is no cost to submit an application for consideration. 

For more information about ECRM, please visit the ECRM website.

After you submit your application, a confirmation message will appear on the ECRM screen indicating that your submission has been successfully received. Please save or note this confirmation for your records.

You may submit one application with multiple products across different product categories.

No, please submit only one application with all of your products.

If you have questions about the program, application process, eligibility requirements, submission guidelines, etc., please contact us at influencer@lowes.com. Our team will review your inquiry and respond as soon as possible.

Make sure to complete the submission form fully and accurately. We highly recommend being descriptive with your product idea and/or uploading good quality photos of your existing product, as well as providing detailed information regarding any existing business, sales and manufacturing capabilities.

Refer to Terms & Considerations, Privacy, and Confidentiality policies in the section below.

Yes. An authorized agent, manager, attorney or other representative may assist with or complete a submission on behalf of a creator. 

If someone is submitting on your behalf, they should: 

• Identify that they are acting as your authorized representative. 
• Provide accurate creator and contact information. 
• Certify and attest that they have authority to submit the idea, product, or name, image and likeness (NIL) concept. 
• Be prepared to provide documentation of that authority if requested.
• Ensure that all rights, approvals and permissions needed for the submission have been obtained. 

Lowe’s may require direct confirmation from the creator before moving forward, especially for product development, NIL, licensing, marketing or compensation discussions. 

We designed this process to be a place where creators can pitch ideas with confidence. If your submission is selected, Lowe’s may work with you on product development support, sourcing, merchandising and retail distribution depending on the type of opportunity. 

A few important things to keep in mind: 

• Submitting a product, idea or NIL concept does not guarantee selection, launch, distribution or a business relationship. 
• You should be as clear and complete as possible in describing your concept, audience, differentiators and current stage of development. 
• If you are submitting an existing product, include the strongest available information on sales, manufacturing, retail readiness and brand performance. 
• If you are submitting a NIL concept, make sure you’re clear about what rights, approvals or brand elements you control and what would require additional approval. 
• If your concept moves forward, Lowe’s may require additional diligence related to compliance, safety, testing, sourcing, insurance, intellectual property and retail readiness. 
• If you submit multiple ideas or products, organize them clearly so reviewers can understand the opportunity quickly.

Please refer to product category information within the Into the Blue RangeMe submission portal.

No, you cannot save a partially completed application. It must be submitted all at once and before the deadline to be considered. Please complete and submit the application before 11:59 p.m. ET on 9/1/26.

Yes. The application platform allows you to make edits after submission. However, once your application has been exported for review by the Lowe’s team, any subsequent changes may not be visible to reviewers. If you need to update your submission, we recommend doing so as soon as possible after applying. Please do not duplicate your application.

Due to the high volume of submissions, neither ECRM nor Lowe’s is able to provide status updates via email or telephone throughout the application period. You will receive an email notifying you of your status and/or next steps on or before September 30, 2026.